Aprilia Racing CEO Massimo Rivola believes MotoGP should be extra “aspirational” to be able to entice new and larger sponsors to the championship.
Rivola joined Aprilia’s administration construction for the 2019 season after an extended tenure at Ferrari in Formulation 1, the place he held the place of sporting director from 2009-2016 earlier than taking cost of its driver growth programme.
The Italian’s transfer from Toro Rosso to Ferrari in 2009 was pushed by then-team principal Stefano Domenicali, who’s at present the CEO of F1 and a senior govt at Liberty Media.
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Liberty is within the strategy of buying a controlling 86% stake in MotoGP’s rights holder Dorna in a deal that can worth the Spanish firm at round 4.3 billion euros.
The acquisition is at present topic to “an in-depth investigation” by the European Union, which needs to make sure Liberty does not violate any antitrust legal guidelines by proudly owning each F1 and MotoGP.
Rivola, who continues to get pleasure from a powerful relationship with Domenicali, believes that Liberty might strengthen the industrial arm of MotoGP, which might assist herald new sponsors to the collection.
These feedback comply with Spanish oil main Repsol leaving the championship after three many years, having been related to Honda since 1995.

Massimo Rivola, Aprilia Racing
Picture by: Gold and Goose / Motorsport Photographs
“If we have a look at what Liberty has carried out with F1, MotoGP wants somebody who is targeted on advertising,” Rivola advised Motorsport.com.
“In that space, we’ve got to go to a different degree. We now have to succeed in extra folks, and have the ability to entice extra and larger sponsors. I’m positive that Liberty could have the proper channel to make that step.”
Rivola believes Dorna has carried out an outstanding job in selling MotoGP however feels Liberty is the proper firm that take it to a different degree.
He additionally pressured that the premier class should stand other than the decrease divisions – Moto2 and Moto3 – to be able to make itself extra interesting to sponsors.
“The way forward for MotoGP is brilliant,” he stated. “I believe we nonetheless have a little bit of a battle to get to F1 ranges, however we do not have to repeat and paste.
“MotoGP must be extra aspirational than Moto2 and Moto3. Perhaps not in the identical manner as F1, however selling that aspirational ingredient will entice larger sponsors.
“A few of these sponsors need to differentiate themselves, provided that they bring about in some huge cash, and revel in the truth that they’re working at a sure degree.”
On this article
Oriol Puigdemont
MotoGP
Aprilia Racing Group
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