The Hockey India League (HIL), a lucrative event for the sport, is likely to be re-launched early next year as the national federation announces its marketing and commercial partners for the event.
HIL was stopped after the 2017 edition due to financial issues and the Hockey India (HI) is looking to revive the league with new partners.
”The HIL was a big success for the game, and we are now in the process of reviving the league early next year,” a source from HI told PTI.
”We wanted the league to start as soon as possible, but there is no window in FIH till February next year. But it gives us ample time to put all the things in place,” he added.
Hockey India has now announced Big Bang Media Ventures Pvt Ltd as its exclusive commercial and marketing partner agency for HIL.
This marks a great step towards the awaited revival of the HIL.
”I am very pleased today because the Hockey India League was one of my top priorities when I assumed the office as president of Hockey India. It will be a critical stepping stone for India and we are delighted to have Big Bang Media Ventures Pvt Ltd (BBMVPL) as our exclusive Commercial partners for the HIL,” said HI President Dilip Tirkey.
He further added, ”Their understanding of the sport, esports, content, media & IP monetisation is unparalleled, and we are very excited about what we could collectively achieve and deliver.
”I am delighted that we are moving towards the launch of a new era of the Hockey India League. It will revitalise not only hockey in India but also bring fresh energy to the sport globally,” he further stated.
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Echoing Tirkey’s sentiments, HI secretary-general Bhola Nath Singh said,
”The Hockey India League will bring together the best of the world and a great learning experience for young talent as well.
As per the agreement, Big Bang Media Ventures Pvt Ltd will be responsible to bring in sponsors, including the main sponsor, besides scouting for possible franchise owners.